SiDi Lab recently received a seed grant for initiating an industrial collaboration with Ford Motor Company. This grant is awarded by the Office of Research & Innovation at the University of Arkansas. We will collaborate with Ford Global Data, Insight & Analytics (GDIA) to establish a novel approach to modeling customer choice behaviors in electric vehicle (EV) market based on network theory. Particularly, we will investigate how well the network model performs in predicting customers’ choices in EV market as compared to existing choice modeling techniques, such as the Discrete Choice Model.